MMM Dataset

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First 30 rows

Synthetic DTC subscription weekly data.

week	date	trend	seasonality	promo_flag	price_index	competitor_pressure	paid_search_spend	paid_social_spend	ctv_video_spend	podcast_audio_spend	influencer_spend	paid_search_adstock	paid_social_adstock	ctv_video_adstock	podcast_audio_adstock	influencer_adstock	paid_search_contribution	paid_social_contribution	ctv_video_contribution	podcast_audio_contribution	influencer_contribution	base_demand	total_media_contribution	expected_subscriptions	observed_subscriptions
1	2023-01-02	0	0	0	1.0159	0.5988	103.81	126.25	0	9.87	0	103.81	126.25	0	9.87	0	129.77	102.66	0	2.41	0	648.41	234.83	883.24	911
2	2023-01-09	0.0065	0.1205	0	1.0168	0.5627	98.51	133.69	0	15.89	0	117.2	186.71	0	22.01	0	141.34	135.41	0	8.12	0	664.27	284.86	949.12	1005
3	2023-01-16	0.0129	0.2393	0	1.0175	0.5518	95.83	142.46	228.17	14.02	0	116.93	220.88	228.17	27.66	0	141.12	149.3	128.35	11.38	0	677.25	430.14	1107.39	1094
4	2023-01-23	0.0194	0.3546	0	1.0179	0.4489	106.25	142.91	310.17	23.63	0	127.3	235.68	474.45	40.78	0	149.31	154.51	261.13	19.89	0	700.17	584.84	1285	1303
5	2023-01-30	0.0258	0.4647	0	1.018	0.4889	100.46	121.16	240.01	128.25	40	123.37	220.15	581.62	153.54	40	146.28	149.03	295.42	94.39	35.5	706.98	720.62	1427.6	1423
6	2023-02-06	0.0323	0.5681	0	1.0179	0.4399	104.46	140.19	267.26	97.18	0	126.67	232.65	686.02	192.37	14	148.83	153.48	319.81	112.69	10.86	723.08	745.67	1468.75	1406
7	2023-02-13	0.0387	0.6631	0	1.0175	0.4678	100.9	148.49	0	95.17	0	123.7	246.2	493.94	214.44	4.9	146.54	157.97	268.22	121.4	2.92	730.05	697.05	1427.1	1437
8	2023-02-20	0.0452	0.7485	0	1.0168	0.4559	124.88	117.46	0	13.77	135.17	147.15	220.86	355.63	146.72	136.89	163.34	149.29	207.69	90.74	93.66	740.66	704.72	1445.38	1443
9	2023-02-27	0.0516	0.823	1	0.9709	0.4388	143.39	120.9	0	30.5	61.91	169.88	213.66	256.06	121.47	109.82	177.11	146.59	147.55	76.06	82.33	892.11	629.64	1521.75	1436
10	2023-03-06	0.0581	0.8855	1	0.9698	0.4347	147.72	96.19	0	27.15	0	178.3	185.93	184.36	102.46	38.44	181.68	135.05	96.88	63.78	34.09	899.95	511.49	1411.44	1393
11	2023-03-13	0.0645	0.935	0	1.0135	0.3893	105.79	106.07	0	34.92	0	137.88	184.16	132.74	98.45	13.45	157.05	134.25	59.79	61.06	10.35	770.01	422.5	1192.51	1176
12	2023-03-20	0.071	0.9709	0	1.0119	0.432	107.29	111.86	0	25.56	0	132.11	189.21	95.57	86.6	4.71	152.9	136.52	35.35	52.82	2.78	770.49	380.37	1150.85	1120
13	2023-03-27	0.0774	0.9927	0	1.0102	0.4099	110.49	120.4	0	25.98	55.54	134.27	199.87	68.81	79.66	57.19	154.47	141.09	20.33	47.87	49.95	776.84	413.71	1190.55	1207
14	2023-04-03	0.0839	1	0	1.0084	0.4344	115.87	107.09	0	20.87	94.29	140.03	191.03	49.54	70.26	114.31	158.55	137.32	11.5	41.06	84.41	776.81	432.84	1209.65	1170
15	2023-04-10	0.0903	0.9927	0	1.0064	0.4589	110.1	96.27	0	29.52	70.48	135.31	176.5	35.67	73.08	110.48	155.22	130.68	6.45	43.11	82.65	775.52	418.11	1193.63	1172
16	2023-04-17	0.0968	0.9709	0	1.0043	0.4957	112.08	75.28	228.75	21.8	0	136.44	149.41	254.43	67.11	38.67	156.03	116.64	146.46	38.76	34.3	771.63	492.18	1263.82	1263
17	2023-04-24	0.1032	0.935	0	1.0022	0.3963	105.71	76.77	285.99	36.94	0	130.27	139.52	469.18	78.55	13.53	151.54	110.91	259.13	47.07	10.43	781.44	579.08	1360.52	1371
18	2023-05-01	0.1097	0.8855	0	1	0.476	106.36	102.91	288.45	121.04	0	129.81	161.51	626.26	169.74	4.74	151.2	123.19	306.76	102.52	2.8	770.37	686.48	1456.85	1392
19	2023-05-08	0.1161	0.823	0	0.9978	0.4258	104.97	108.45	211.05	121.36	0	128.34	176.28	661.96	226.6	1.66	150.1	130.58	314.82	125.75	0.72	772.41	721.97	1494.38	1515
20	2023-05-15	0.1226	0.7485	0	0.9957	0.4992	110.75	114.44	0	149.84	64.97	133.85	188.48	476.61	290.33	65.55	154.17	136.2	261.93	144.2	56.24	759.75	752.74	1512.49	1557
21	2023-05-22	0.129	0.6631	0	0.9936	0.4879	110.3	83.79	0	19.81	117.01	134.39	162.95	343.16	199.81	139.95	154.56	123.94	200.95	115.75	94.77	755.4	689.98	1445.38	1431
22	2023-05-29	0.1355	0.5681	1	0.9466	0.4655	141.37	107.99	0	21.01	0	165.56	176.43	247.08	144.89	48.98	174.66	130.65	141.46	89.75	43.31	892.6	579.82	1472.43	1436
23	2023-06-05	0.1419	0.4647	1	0.9448	0.5433	132.8	142.63	0	18.45	0	162.6	216.74	177.89	108.29	17.14	172.94	147.76	92.17	67.65	13.85	876.73	494.37	1371.1	1360
24	2023-06-12	0.1484	0.3546	0	0.9881	0.6006	108.1	108.68	0	30.8	0	137.37	199.71	128.08	97.93	6	156.68	141.02	56.57	60.71	3.78	721.3	418.76	1140.06	1191
25	2023-06-19	0.1548	0.2393	0	0.9865	0.572	100.23	148.15	0	23.18	0	124.95	232.03	92.22	83.9	2.1	147.51	153.27	33.32	50.91	0.98	715.99	385.99	1101.98	1143
26	2023-06-26	0.1613	0.1205	0	0.9852	0.5624	93.88	154.96	0	18.67	0	116.37	252.41	66.4	70.69	0.74	140.66	159.92	19.12	41.37	0.25	708.18	361.32	1069.5	1042
27	2023-07-03	0.1677	0	0	0.9841	0.6675	101.69	152.9	0	22.25	0	122.64	258.91	47.81	66.08	0.26	145.71	161.89	10.81	38.01	0.06	687.52	356.47	1043.99	1050
28	2023-07-10	0.1742	-0.1205	0	0.9832	0.6244	92.93	120.43	0	28.24	0	115.01	229.17	34.42	69.21	0.09	139.53	152.27	6.05	40.3	0.02	683.1	338.17	1021.27	1018
29	2023-07-17	0.1806	-0.2393	0	0.9825	0.6289	98.49	148.8	236.34	15.76	0	119.2	245.06	261.12	58.68	0.03	142.96	157.6	150.94	32.61	0	673.51	484.12	1157.63	1081
30	2023-07-24	0.1871	-0.3546	0	0.9821	0.5647	103.65	139.85	285.25	22.2	0	125.1	242.78	473.25	58.58	0.01	147.63	156.87	260.68	32.54	0	671.7	597.71	1269.42	1234