About This Site

A knowledge hub for marketing data science and analytics

Mission

This site serves as a comprehensive resource for marketing data science practitioners, analysts, and decision-makers. My goal is to bridge the gap between academic research and practical implementation in marketing analytics.

Through detailed articles, interactive case studies, and reproducible code examples, I aim to democratize advanced marketing measurement techniques and help organizations build more effective, data-driven marketing strategies.

Areas of Focus

Media Mix Modeling

Statistical models to measure the impact of marketing channels on business outcomes, including saturation curves, adstock effects, and incrementality measurement.

Attribution & Measurement

Moving beyond last-click attribution to understand true customer journeys and channel interactions in a privacy-first world.

Causal Inference

Applying causal methods to marketing problems, including experiments, instrumental variables, and difference-in-differences for marketing measurement.

Customer Analytics

Customer lifetime value modeling, cohort analysis, and predictive analytics to optimize customer acquisition and retention strategies.

Marketing Technology

Building scalable data pipelines, measurement frameworks, and analytical tools to enable data-driven marketing organizations.

Strategic Analytics

Translating complex analytical insights into actionable business recommendations and organizational change management.

My Approach

🔬 Science-Based

All methods are grounded in statistical theory and validated through real-world applications.

📊 Reproducible

Code examples, data, and methodologies are shared openly for learning and validation.

🎯 Business-Focused

Analytics should drive business decisions. Every analysis includes actionable insights.

🔄 Iterative

Measurement systems should evolve with your business and the changing marketing landscape.

Collaboration & Speaking

I'm always interested in collaborating on challenging marketing measurement problems and sharing knowledge with the community. Whether you're looking for:

  • Conference speaking on marketing analytics topics
  • Workshop facilitation for marketing teams
  • Strategic consulting on measurement framework design
  • Research collaboration on novel marketing measurement methods

Feel free to reach out to discuss potential opportunities.

Get In Touch

Professional

Connect on LinkedIn for professional discussions and collaboration opportunities.

LinkedIn Profile

Code & Projects

Explore repositories, contribute to open-source projects, and follow development updates.

GitHub Profile

Academic & Research

For academic collaboration, research discussions, and publication opportunities.

Research Email

Disclaimer

The views and opinions expressed on this site are my own and do not necessarily reflect the official policy or position of any employer, organization, or institution. All content is provided for educational and informational purposes only.