Marketing measurement that earns its keep.
A practical knowledge hub for media mix modeling, causal inference, attribution, customer analytics, and the operating habits that turn analysis into decisions.
Marketing Mix Modeling: Measuring Marketing Beyond Last-Click
How adstock and saturation turn aggregate spend and sales data into actionable budget decisions — with a 26-week simulated example you can reproduce.
Latest Topics
Marketing Mix Modeling: Measuring Marketing Beyond Last-Click
How adstock and saturation turn aggregate spend and sales data into actionable budget decisions — with a 26-week simulated example you can reproduce.
10 min MMMAdstock as Memory: How MMM Remembers Advertising
A practical MMM lesson on why this week's outcome can still contain last week's media, using the shared MMM Dataset as source-of-truth evidence.
9 min MMMMMM Dataset
A shared synthetic DTC subscription dataset with known ground truth for MMM lessons on adstock, saturation, validation, and budget decisions.
6 minPortfolio
Projects and working tools
Reusable case studies and interactive tools will collect implementation patterns for marketing analytics teams. Current coverage spans 1 topic area.
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